GBC l February Dinner

The Behavioural Science of Influencing Action

Join us for an engaging evening with guest speaker Bri Williams – Behavioural Expert and Founder & CEO of People Patterns

In business, we spend a lot of time and money trying to get people to take action – whether it’s customers buying or colleagues contributing. So why don’t they always do what we want them to?

In The Behavioural Science of Influencing Action, behavioural expert Bri Williams reveals the key reasons people don’t do what you want them to do, and what to do about it.

Using the insights of behavioural science, you’ll learn:

• The common mistakes we make when trying to influence action;

• How to rethink your approach to influence; and

• How to anticipate and overcome the three biggest barriers stopping customers and colleagues from acting.

About Bri Williams

Bri Williams is one of Australia's leading authorities on behavioural influence. 

A CPA with a degree in Applied Psychology, Bri founded People Patterns in 2011, a specialist consultancy that helps businesses get staff, customers and stakeholders to take action. 

Prior to this, she worked in finance, HR and product management for some of Australia's leading brands. 

A regular contributor to Smartcompany and host of Talking Talks, Bri has written multiple books, including "The Williams Behaviour Book", "Behavioural Economics for Business" and "The How of Habits" and appears regularly as a presenter, panellist and media commentator.

Who should attend?

• Business owners, leaders and executives seeking to drive better outcomes;

• Professionals responsible for influencing clients, teams or stakeholders;

• Advisors, consultants and managers working in people-centric roles; and

• Anyone looking to improve communication, engagement and decision-making.

What you’ll gain from attending:

• Practical insights into why people behave the way they do;

• Tools to influence action without relying on pressure or incentives;

• Strategies to remove friction and resistance to change; and

• A clearer framework for motivating customers, teams and stakeholders.

Join us for a thought-provoking dinner with one of Australia’s leading behavioural experts, connect with fellow members, and walk away with insights that will change the way you communicate, lead and influence.

Whether you’re looking to influence clients, motivate teams or drive meaningful action in your business, this is an evening designed to challenge how you think about behaviour — and equip you with practical strategies you can apply immediately.

Tickets are limited, secure your place and be part of an engaging and insightful February dinner event.